'Race the Pace' is a tech-driven test drive experience which seamlessly connected the very real sporting luxury of the Jaguar F-PACE to the performance experience and fun of Xbox's award-winning Forza Motorsport. The result being a test-drive experience that removed the barrier of a visit to a dealership.
600 hours of guerrilla coding later, and anyone could accurately experience the F-PACE anywhere. An simulation experience with no speed limits, no traffic and no car dealer in the back seat. Just the legendary straights and corners of the Silverstone racetrack.
As the Race the Pace experience toured the country, it attracted record numbers of test-drives and sale leads.